Google Instant Is Here

9-10-10 Update on Google Instant: I just noticed that you can shut Google Instant off if you think it to be too annoying like that Google logo they had a few days ago that spun around and moved whenever you moved your cursor through it.
Anyway, after you’ve searched something in Google, you’ll notice to the right of the Google logo on the results page there’s a little link that says: "Instant is on", simply click that and select Off (press Enter to search)…that last bit is pretty funny…it’s as if they’re trying to make it sound so laborious…Oh My God, I have to press enter to search…that sucks! hahahaha!!!
Original Post Starts Below:
Google Instant has been rolled out. Some of you have probably noticed that when you type a query in Google, it now gives you instant results and they change with every word you type in.
I was checking rank for a keyword for a client I had just run a rank report for to make sure that it was accurate before telling the client, because it popped 20 spots from page 3 in Google to page 1 to the number 5 spot (the top 5 is the new top 10) :) , the phrase I was checking started with San Diego and as soon as I typed in San, it assumed I was going to type in Diego for the rest of the query and Google Instant immediately brought up Google Maps in the OneBox, and then as I typed the rest, different results started coming up.

For those of you who don’t know what the OneBox is, it’s the box at the top of Google’s organic results, that will either show a map, or movie times, airline reservations and things like that. The most common is Google maps…the others will show up once in a while depending on your query. I just typed in movie times and this showed up, notice it gives you the most current movies and ratings:
Google OneBox
I also noticed, this may or may not be new, that when you type in the search box, not only do the suggestions drop down (this is old), but the first suggestion appears in gray…not the whole thing, but the unfinished part of what you’re typing.

EXAMPLE: I started typing Google and the first suggestion was Google Maps, but even before I finished the word Google, the rest was grayed out so it looked like this: Google Maps (not that this has anything to do with anything, I just never noticed it before).

I also noticed that the paid search results started changing as well…I wonder what types of problems this will cause if any. Are impressions for paid ads going to have false numbers now? I sent a message to a friend of mine who’s a paid search expert…we’ll see what he has to say.

Google Instant, another step in Google’s efforts to bring you the most relevant results the fastest on their quest for world domination!

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